Head of Digital,Web2Asia

Lac Tran is a recognized eCommerce + digital strategies in China with the ability to successfully sell ideas, inspire teams, and drive goals. With over 15 years of experience in digital media and strategy, Lac has built solutions at the intersection of innovations and success. In China for the past 7 years, he has provided thought leadership to some of the world's most recognized brands including Calvin Klein, Marks&Spencer, Pantone, D'Addario, Logitech, Intersport, Jaguar/Land Rover, Richemond Group and LVMH.