Blair is the CEO of Touch Virtual and one of most respected AR/VR marketing professionals in China. She is also a leading expert in Chinese consumer psychology and Chinese advertising market. Her unique combination of Chines virtual-tech marketing, plus more than five year’s experience in serving renowned global and local clients like LVMH，Ctrip Johnson & Johnson and 10 clients in mobile  Internet industry, has made her a leading expert in the cross-culture management of brand architecture and brand building.

Touch Virtual was founded in the end of 2015, which is the first and largest virtual-tech marketing service platform in China.

More than 100 well-know brands had developed strategic partnership with Touch Virtual and they also highly recognized its strength in terms of ARA/R business application. Since 2016, with the leadership of Blair, Touch Virtual had developed nearly hundreds of virtual-tech marketing tools, providing industry's customized total solutions with huge business value. Blair Lee also founded a leading digital marketing agency named Digital Linker in 2014. Media commented that, with the strong business sensitivity, Blair Lee is experienced in terms of combining virtual reality and augmented reality technology with marketing, business.